{"id":6300,"date":"2022-05-17T19:31:03","date_gmt":"2022-05-17T19:31:03","guid":{"rendered":"https:\/\/helitrader.com\/?p=6300"},"modified":"2022-12-21T14:36:10","modified_gmt":"2022-12-21T14:36:10","slug":"why-some-sellers-dont-list-prices","status":"publish","type":"post","link":"https:\/\/helitrader.com\/why-some-sellers-dont-list-prices\/","title":{"rendered":"Why some sellers don’t list prices"},"content":{"rendered":"

Visit any website with helicopters for sale, and chances are you will see phrases like \u201ccontact seller for price\u201d and \u201cmake an offer\u201d more often than you\u2019ll see an actual price tag. In fact, that\u2019s currently true for about three-quarters of all listings on HeliTrader.

However, a lack of real prices is one of the biggest frustrations voiced from visitors. In our instant gratification, need-details-now society, people want to know the price. In fact, listings with prices see more than three times the traffic, seeming to suggest increased interest.

Or does it?

\u201cThere are a host of reasons why a seller or broker won\u2019t include a price in a listing, but I\u2019d argue if you really want to buy a helicopter, it doesn\u2019t matter if the price is listed,\u201d said International Aviation Marketing<\/span><\/a> director, Brad Shaen. \u201cHelicopters aren\u2019t commodities like cars. They\u2019re an investment where no two are anything alike in time, age, equipment, time on engines, and components. Having to call a broker to learn about the price isn\u2019t a drawback. It\u2019s what a serious buyer would do.\u201d<\/p>

\"\"
Helicopters, even when listed for sale, are typically still working. Given this fact, the maintenance status can change week to week, thus effecting the price. Mike Reyno Photo<\/strong><\/figcaption><\/figure>

Shaen says while more people may click on an ad with a price, many times the price sets a false expectation. A lower price than expected may look good, but there are reasons the price is lower \u2014 such as timed out, or nearly timed out, components and engines. Higher prices may be passed over, yet those new components, avionics, or engines that contribute to the price could be a valuable addition worth the cost.

His point \u2013 it\u2019s always best to talk to the seller directly to know exactly what\u2019s involved in the price. This is one of his main reasons for not listing the price. He hopes to focus his time on serious buyers who will call or email.

\u201cImagine an older machine is listed but it has a new gearbox, so the price reflects this expensive component,\u201d he explained. \u201cBut someone looking at the age of the aircraft then the price is going to think it\u2019s overpriced and move on. The same if it\u2019s a lower price for a younger aircraft that has maintenance due. It is better to be able to explain the value of the aircraft transparently, and directly answer questions for buyers so they fully understand the price.\u201d

That said, he does admit there is another industry-wide concern in posting the price \u2013 competition. In many cases, sellers allow multiple brokers to list aircraft. This can create bidding wars when prices are listed. Broker A will see Broker B\u2019s price, then undercut it, and so on. This effect ends up with the seller being forced to consider a lowball bid \u2014 something no broker wants to face.

Nathalie Bunn, communications and corporate affairs director at Blueberry Aviation<\/span><\/a>, added that sometimes the customer does not want the broker listing the price, and other times there are prices listed on the market that end up not being accurate.

\u201cGenerally, our market evolves extremely quickly,\u201d she said. \u201cThe last few weeks and months well illustrate this rapid fluctuation in supply versus demand for some models. Showing a price that could rapidly decrease or rise does not serve the customer and negatively impacts the market’s perception of the asset being sold.\u201d

Shaen agrees. He notes that helicopters for sale are rarely sitting around waiting for a buyer. They\u2019re working, and working means putting time on the aircraft, engine(s), and components, or even reaching maintenance milestones that lead to new or upgraded components.

Additionally, a larger customer with multiple of the same aircraft may do component swaps. All of these things will affect the price, forcing the broker to continually adjust it to reflect value. Ultimately, fluctuating prices turn off buyers.<\/p>

\u201cImagine an older machine is listed but it has a new gearbox, so the price reflects this expensive component. But someone looking at the age of the aircraft then the price is going to think it\u2019s overpriced and move on. \u201d<\/strong>
Brad Shaen, International Aviation Marketing Director<\/p><\/blockquote>

Other reasons for not listing the price include options available at purchase. Some sellers can offer upgrades or maintenance packages, which will affect the price. Others will have an aircraft due for maintenance and can offer that as part of the sale or not \u2014 again, affecting the price.

\u201cIn the end, there are benefits for both the buyer and seller when there is no price listed,\u201d Shaen said. \u201cWhen no price is listed, only serious buyers reach out and there is no opportunity for buyers to be misled by a posted price.\u201d<\/p>

\"\"
An owner looking to sell will sometimes list with multiple brokers. The helicopter’s value is protected by not listing the price to avoid underbidding wars. Anthony Pecchi Photo<\/strong><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

A lack of real prices is one of the biggest frustrations voiced by prospective buyers. 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