{"id":6519,"date":"2022-07-26T11:59:11","date_gmt":"2022-07-26T11:59:11","guid":{"rendered":"https:\/\/helitrader.com\/?p=6519"},"modified":"2023-06-08T18:58:25","modified_gmt":"2023-06-08T18:58:25","slug":"tips-to-create-better-listing-photos","status":"publish","type":"post","link":"https:\/\/helitrader.com\/tips-to-create-better-listing-photos\/","title":{"rendered":"Tips to create better listing photos"},"content":{"rendered":"

\u201cThings have really evolved in how we buy helicopters,\u201d said Mike Reyno, owner and publisher of Vertical and professional aviation photographer. \u201cPeople are looking in many different places. It\u2019s not like the old days where people are looking just for the facts. Now, high-net-worth individuals are looking to buy their own aircraft; they\u2019re used to buying luxury cars, homes, and yachts with eye-catching images. Helicopters, which can cost as much as those items, should be presented in the same way.\u201d

Getting good images that capture a buyer\u2019s attention is quite simple. It just takes a little time and attention to detail. Here are a few tips to get you well on your way to click-worthy photos.<\/p>

Thoroughly clean the aircraft<\/strong><\/big><\/strong>
Give the helicopter a good wash and polish. Clean the fixtures, carpets, and all interior panels. Wipe down the instrument panel, clean the upholstery and remove all stains, and ensure there are no smudges on the windows.

In addition to ensuring the helicopter is spick and span, also clear away any distracting clutter.

\u201cA messy photo does a real disservice to the aircraft,\u201d said Jamie Chalkley, joint managing director of Eastern Atlantic Helicopters<\/span><\/a>. \u201cLeaving seatbelts undone, headsets hanging down, random things on the floor, all of this shows a lack of attention to detail. Cleaning up the aircraft before photos promotes confidence in the helicopter to the buyer.\u201d<\/p>

Pay attention to the background<\/strong><\/big><\/strong>
Just as a messy helicopter can leave a bad impression, the same goes for the background. Ideally, you want a clean, plain background that contrasts with your aircraft\u2019s colors, making the aircraft stand out. Avoid shooting a white helicopter in front of white hangar doors, for instance.

\u201cSometimes you can\u2019t move the aircraft,\u201d said Vertical\u2019s Reyno. \u201cIn those cases, clean up the background. If you\u2019re in a hangar, remove the clutter or organize it so potential buyers\u2019 eyes aren\u2019t drawn to the clutter, but instead to the aircraft.\u201d<\/p>

\"Find
Find a background that makes the the helicopter the focus of the photo. Savback Photo. <\/strong> <\/figcaption><\/figure>

Get all the angles<\/strong><\/big><\/strong>
Buyers want to see all aspects of the aircraft. In addition to capturing the outside of the helicopter, a good set of marketing images should also include closeups of the instrument panel, inside the engine cowling, the storage space, and pilot and passenger seating areas.

\u201cA confident seller will have a large number of photographs covering every aspect of the helicopter,\u201d said Chalkley. \u201cThere are wide shots, closeups, and photographs from every angle. It shows you have nothing to hide and have strong confidence in the aircraft.\u201d<\/p>

\"\"<\/figure><\/div>
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Showcase the aircraft\u2019s differentiators<\/strong><\/big><\/strong>

Chances are high that your aircraft is not the only one of its make and model for sale. There could be several on the market at once. Photos focusing on your aircraft\u2019s unique selling features are the fastest and clearest way to make it stand out from the competition.

If your aircraft has a particular STC, updated avionics, unique accessories, desirable upgrades and the like, dedicate an image to each of these items, suggests Reyno. Potential buyers are more likely to cruise through the photos before reading the specifications. Seeing unique features will encourage them to dig deeper.

Ensure proper lighting<\/strong><\/big><\/strong>

Every single photo should have good lighting with very little contrast between light and shadow, noted Reyno. This is so much easier to do today thanks to digital photography and even the latest smartphones.

\u201cToday\u2019s smartphones are phenomenal,\u201d he added. \u201cGet familiar with how to adjust the settings in an image on your phone, and you really don\u2019t need a lot of extra skills to get a well-lit image.\u201d

You can avoid harsh shadows by shooting images on cloudy days or out of direct sunlight. Also avoid back light, where the source of light is behind the aircraft. Photography editing software can also help you to adjust contrast and shadow after the fact, as well as brighten colors, crop images, and remove distracting background items, said Reyno.<\/p>

\"Back
Back lit photo. Mike Reyno Photo<\/strong><\/figcaption><\/figure><\/div>\n\n
\"Properly
Properly lit photo. Mike Reyno Photo<\/strong><\/figcaption><\/figure><\/div><\/div>

Shoot horizontal and vertical images<\/strong><\/big><\/strong>

With all the social media and online marketing forums available today, having a variety of images in both vertical and horizontal orientations helps sellers better promote their aircraft across the various platforms.

For instance, Instagram works best with vertical images, while horizontal images are better suited for Facebook. By shooting all the images in both orientations, sellers can increase their aircraft marketing options.

Include video<\/strong><\/big><\/strong>

Nothing captures the full feel of the aircraft like a walkaround video. Whether done with commentary or not, a video puts the buyer there with the helicopter.

Reyno suggests starting off by fully walking around the aircraft, then getting in close to look at the instrument panel, flight deck, passenger\/utility area, storage, engine, and any special features.

Savvy sellers brand their videos and share them on social media in addition to marketing sites, drawing in more potential buyers with the power of video.

Illustrate the helicopter\u2019s mission<\/strong><\/big><\/strong>

If possible, include an image of the helicopter in its environment. If it\u2019s a corporate aircraft, perhaps shoot it on a corporate helipad. If it\u2019s luxury, VIP, or personal use, perhaps capture it in an eye-catching off-airport locale. If it\u2019s utility, use an image of it on the job.

\u201cAnother thing you can illustrate in listings is the helicopter\u2019s potential,\u201d added Reyno. \u201cIt may be a utility helicopter, but a buyer may be looking at it for EMS, for instance. If you have images of its past configurations showing its potential, share those, too.\u201d<\/p>

\"Show
Show your helicopter at work or what makes owning it so enjoyable. Lloyd Horgan Photo<\/strong><\/figcaption><\/figure>

Mistakes to avoid<\/strong><\/big><\/strong>

Finally, avoid these common mistakes that can erode confidence in both the seller and aircraft:
Dark and over exposed photos
Crooked photos
Fuzzy photos
People in the image
Clutter
Backlighting

A great listing is made up of more than just images. \u201cHow to create an enticing helicopter listing<\/span>\u201d<\/em> <\/a> provides a great overview and checklist for sellers looking to give their listing its best chance.<\/p>","protected":false},"excerpt":{"rendered":"

A picture may be worth a thousand words, but it could also be worth a lot of money if it makes buyers click on your listing.<\/p>\n","protected":false},"author":2,"featured_media":6547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-6519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-helicopter","entry"],"acf":[],"yoast_head":"\nTips to create better listing photos - HeliTrader<\/title>\n<meta name=\"description\" content=\"Capture attention with stunning helicopter images. 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