{"id":6549,"date":"2022-06-16T15:04:20","date_gmt":"2022-06-16T15:04:20","guid":{"rendered":"https:\/\/helitrader.com\/?p=6549"},"modified":"2023-06-08T18:30:39","modified_gmt":"2023-06-08T18:30:39","slug":"how-to-create-and-enticing-helicopter-listing","status":"publish","type":"post","link":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/","title":{"rendered":"How to create an enticing helicopter listing"},"content":{"rendered":"

\u201cBeautiful, powerful helicopter seeks committed buyer for long-term lucrative relationship.\u201d

OK, so you might not write a helicopter listing quite the way you would for a dating website. However, the overall premise is quite similar. How a helicopter is presented online can directly affect potential viewer engagement.

Take for instance that initial first impression: the main photograph. What\u2019s sexier? A zoomed-in image in poor light in a messy hangar, or a bright, full-frame photo of a helicopter in a beautiful setting? Yes, we may be seeking a workhorse and, in the end, the numbers will sell, but we\u2019re also humans in the helicopter industry. We click on pretty pictures.<\/p>

Attractive Photos<\/strong><\/big><\/strong>

\u201cImages are key, especially the first image of the helicopter,\u201d said Axel M\u00e5rd, sales and marketing coordinator for Savback Helicopters<\/span><\/a>. \u201cThe better the quality, the more beautiful the background, the more interaction it gets.\u201d

M\u00e5rd recommends every image be high resolution so when it is clicked on, potential buyers can see details. If possible, show the aircraft in a positive way that expresses its mission \u2014 a destination for a VIP helicopter, on the job for a utility aircraft, etc. He recommends avoiding photographing the aircraft against a bland background, such as a wall or hangar, if the aircraft could blend into it.

Beyond a catchy first image, listings should include several more photos that give buyers details about the aircraft\u2019s configuration, equipment, and condition, said M\u00e5rd.<\/p>

\"\"
A lower 3\/4 angle can really make your helicopter stand out with a simple background.
Having it be bright red doesn\u2019t hurt either. Lloyd Horgan Photo<\/strong><\/figcaption><\/figure>
\"\"
Showing the cockpit and panel is important for any potential buyer. Lloyd Horgan Photo<\/strong><\/figcaption><\/figure><\/div>\n\n
\"\"
Make sure that you include interior shots
as well. Lloyd Horgan Photo<\/strong><\/figcaption><\/figure><\/div><\/div>

Stephen Green, partner at Pacific AirHub<\/span><\/a>, emphasized that buyers are often as interested in interior images as exterior, especially images of the instrument panel that illustrate the aircraft\u2019s navigation, communication, and additional equipment.

\u201cPeople want to see what\u2019s in the dashboard,\u201d explained Green. \u201cIs it a glass cockpit or the round dials? What capabilities does it have? They can work out a lot from a good shot of the cockpit.\u201d

Close ups of the instrument panel, interior, engine, rotor blades, and special equipment or finishes help engage potential buyers. M\u00e5rd recommends also focusing on items in the aircraft that reflect the helicopter\u2019s mission. For instance, a listing for a VIP-configured helicopter should include close-up images of fine luxury finishes that sell the VIP focus.

Other industry-wide best practices include ensuring the main image is zoomed out enough so the entire aircraft is in the frame \u2014 whether it is on the ground or flying \u2014 but not zoomed out so much that details are lost. For instance, an image of a powerful heavy lifter doesn\u2019t need the load to appear in the image; rather, just enough line to show that the helicopter is carrying a load. It can also pay off to enhance the image slightly in Photoshop to brighten colors and lighten shadowed areas. However, refrain from editing the image to the point where it does not accurately represent the aircraft.<\/p>

Be sure to read our in-depth guide<\/span><\/a><\/em> on how ensure the images you’re using to list your helicopter are doing your listing justice.<\/p>

Catchy Title<\/strong><\/big><\/strong>

Equally important as the photos is the listing\u2019s title. While some aircraft advertisement outlets automatically generate titles from the aircraft make, model, and year, when you can create your own, it stands out.

If there are a lot of similar helicopters for sale, your title can set your listing apart from the rest. Focus on a unique selling point. For example, if it’s a very powerful working helicopter, using \u201cpowerful\u201d in the title can catch attention. If it’s a VIP helicopter, emphasizing that it is \u201cexclusive\u201d or \u201cluxurious\u201d in the title can help it stand out.

Short, Clear Description<\/strong><\/big><\/strong>

Congratulations. Your engaging photo and title got potential buyers to click on the listing. However, your work is only half done. Now you must give the details needed to get buyers to contact you.

The description is an opportunity to list the facts and differentiators about your aircraft. If no title option was available for the listing, this is the place to highlight the aircraft\u2019s mission configuration, if applicable (VIP, utility, etc.). This is also a good place to highlight key pieces of equipment that make the aircraft stand out, as well as other attractive points including low time, no accidents, recent overhauls, newly replaced components, etc. If the aircraft is close to an overhaul, putting that information in the description helps the potential buyer better understand an aircraft\u2019s price.<\/p>

\u201cPeople want to know key things up front, and if you give them the facts up front, they\u2019ll reach out \u201d<\/strong>
Stephen Green, Partner at Pacific AirHub<\/p><\/blockquote>

\u201cPeople want to know key things up front, and if you give them the facts up front, they\u2019ll reach out,\u201d said Green. \u201cFacts are key. People want to know the features, what the aircraft is configured to do, the bits of equipment that are on board, hours on key components, and the like. Notice I didn\u2019t say anything about flowery language because people generally just want the facts.\u201d

M\u00e5rd added that there can be exceptions where a little more detail is warranted. Potential buyers of private helicopters sometimes have no idea what they\u2019re looking for, the way an experienced helicopter operator would. Taking the time to add more description about the aircraft and its capabilities \u2014 think useful load and range \u2014 to directly target buyers seeking VIP aircraft can help increase engagement.

Aircraft Specifications<\/strong><\/big><\/strong>

Both Green and M\u00e5rd emphasized the importance of sharing as much as possible in this area, especially listing onboard equipment, time on the aircraft and components, time before overhaul or replacement on key components, etc.

Green emphasized that sellers can save time and increase the chances of serious buyers reaching out if they include as much information as possible.

\u201cIf you\u2019re short on details and you do manage to get a call, the first thing potential buyers are going to ask is for those details,\u201d noted Green. \u201cIt\u2019s better to give all that up front. If they\u2019re interested, they\u2019ll call.\u201d<\/p>

\"\"
For an in-depth look at some of the industries most popular helicopters be sure to
check out currently available RotorTrade 360 profiles available here<\/a>.<\/figcaption><\/figure>

Red Flags<\/strong><\/big><\/strong>

When creating a listing for your aircraft that will generate calls, it\u2019s important to understand the red flags.

The biggest red flag for potential buyers is missing information. If a listing is missing important information such as year of manufacture, hours on the aircraft and its components, or even helpful information like onboard equipment, it can discourage follow through, said M\u00e5rd. The same goes when there is only one photo, and it\u2019s low resolution.

When it comes to damage history, this can be a touchy subject. Both brokers recommend including \u201cno damage history\u201d in the description when it is true. Choosing to disclose past damage is often left to the phone conversations, said Green. If the price is clearly low, disclosing damage that contributes to the price could help put the price into perspective. Overall, however, listing damage tends to steer buyers away, he said.

Speaking of price, listing this piece of information is a hot topic. Green is emphatic that not listing a price is the biggest frustration for buyers. Other brokers argue the variables in price over time can lead to another form of mistrust in buyers if a listed price changes. We dive into that topic in detail in our story on “Why some sellers don’t list prices.<\/span><\/a><\/em>“

The Whole Picture<\/strong><\/big><\/strong>

In the end, a helicopter listing should emphasize all facts about the aircraft, include eye-catching photos, focus on what makes it stand out from other similar helicopters, and not leave a potential buyer wondering why a key piece of information is missing. If you hit all these points, chances are your helicopter will find its perfect match in short order.<\/p>","protected":false},"excerpt":{"rendered":"

How a helicopter is presented online can directly affect potential viewer engagement. You may be seeking a workhorse and, in the end, the numbers will sell, but we\u2019re also humans in the helicopter industry. We click on pretty pictures.<\/p>\n","protected":false},"author":2,"featured_media":6583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-6549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-helicopter","entry"],"acf":[],"yoast_head":"\nHow to create an enticing helicopter listing - HeliTrader<\/title>\n<meta name=\"description\" content=\"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create an enticing helicopter listing\" \/>\n<meta property=\"og:description\" content=\"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\" \/>\n<meta property=\"og:site_name\" content=\"HeliTrader\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-16T15:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T18:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Heli Trader\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heli Trader\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\"},\"author\":{\"name\":\"Heli Trader\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959\"},\"headline\":\"How to create an enticing helicopter listing\",\"datePublished\":\"2022-06-16T15:04:20+00:00\",\"dateModified\":\"2023-06-08T18:30:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\"},\"wordCount\":1363,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helitrader.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png\",\"articleSection\":[\"Selling a helicopter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\",\"url\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\",\"name\":\"How to create an enticing helicopter listing - HeliTrader\",\"isPartOf\":{\"@id\":\"https:\/\/helitrader.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png\",\"datePublished\":\"2022-06-16T15:04:20+00:00\",\"dateModified\":\"2023-06-08T18:30:39+00:00\",\"description\":\"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.\",\"breadcrumb\":{\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage\",\"url\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png\",\"contentUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png\",\"width\":1920,\"height\":586},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/helitrader.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to create an enticing helicopter listing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/helitrader.com\/#website\",\"url\":\"https:\/\/helitrader.com\/\",\"name\":\"HeliTrader\",\"description\":\"A new way to buy, sell and lease helicopters.\",\"publisher\":{\"@id\":\"https:\/\/helitrader.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/helitrader.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/helitrader.com\/#organization\",\"name\":\"HeliTrader\",\"url\":\"https:\/\/helitrader.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png\",\"contentUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png\",\"width\":857,\"height\":211,\"caption\":\"HeliTrader\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959\",\"name\":\"Heli Trader\",\"sameAs\":[\"http:\/\/helitrader.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to create an enticing helicopter listing - HeliTrader","description":"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/","og_locale":"en_US","og_type":"article","og_title":"How to create an enticing helicopter listing","og_description":"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.","og_url":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/","og_site_name":"HeliTrader","article_published_time":"2022-06-16T15:04:20+00:00","article_modified_time":"2023-06-08T18:30:39+00:00","og_image":[{"width":1920,"height":586,"url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","type":"image\/png"}],"author":"Heli Trader","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heli Trader","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#article","isPartOf":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/"},"author":{"name":"Heli Trader","@id":"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959"},"headline":"How to create an enticing helicopter listing","datePublished":"2022-06-16T15:04:20+00:00","dateModified":"2023-06-08T18:30:39+00:00","mainEntityOfPage":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/"},"wordCount":1363,"commentCount":0,"publisher":{"@id":"https:\/\/helitrader.com\/#organization"},"image":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","articleSection":["Selling a helicopter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/","url":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/","name":"How to create an enticing helicopter listing - HeliTrader","isPartOf":{"@id":"https:\/\/helitrader.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage"},"image":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","datePublished":"2022-06-16T15:04:20+00:00","dateModified":"2023-06-08T18:30:39+00:00","description":"Create an enticing helicopter listing: captivating photos, catchy title, clear description, highlight features, and avoid red flags.","breadcrumb":{"@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#primaryimage","url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","contentUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","width":1920,"height":586},{"@type":"BreadcrumbList","@id":"https:\/\/helitrader.com\/how-to-create-and-enticing-helicopter-listing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/helitrader.com\/"},{"@type":"ListItem","position":2,"name":"How to create an enticing helicopter listing"}]},{"@type":"WebSite","@id":"https:\/\/helitrader.com\/#website","url":"https:\/\/helitrader.com\/","name":"HeliTrader","description":"A new way to buy, sell and lease helicopters.","publisher":{"@id":"https:\/\/helitrader.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/helitrader.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/helitrader.com\/#organization","name":"HeliTrader","url":"https:\/\/helitrader.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/helitrader.com\/#\/schema\/logo\/image\/","url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png","contentUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png","width":857,"height":211,"caption":"HeliTrader"},"image":{"@id":"https:\/\/helitrader.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959","name":"Heli Trader","sameAs":["http:\/\/helitrader.com"]}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/06\/enticing_header.png","_links":{"self":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/6549"}],"collection":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/comments?post=6549"}],"version-history":[{"count":20,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/6549\/revisions"}],"predecessor-version":[{"id":11706,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/6549\/revisions\/11706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/media\/6583"}],"wp:attachment":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/media?parent=6549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/categories?post=6549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/tags?post=6549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}