{"id":7486,"date":"2022-08-22T18:29:11","date_gmt":"2022-08-22T18:29:11","guid":{"rendered":"https:\/\/helitrader.com\/?p=7486"},"modified":"2023-06-08T15:34:41","modified_gmt":"2023-06-08T15:34:41","slug":"five-tips-for-writing-a-listing-that-will-get-noticed","status":"publish","type":"post","link":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/","title":{"rendered":"Five tips for writing a listing that will get noticed"},"content":{"rendered":"

Sometimes, it\u2019s easy. You have the only listing for a particular helicopter type on a site, your aircraft is fully loaded, and the photos are eye-catching. But what if you are one in a crowded field? Eye-catching photos<\/span><\/a> can certainly lead to clicks, but once a potential buyer views your listing, what you write can determine if they reach out for more information or close the window.<\/p>

HeliTrader sat down with a few accomplished brokers to get their advice on how to write a listing that gets attention.<\/p>

1. Write for your audience<\/strong><\/big><\/strong><\/p>

The first step is to consider what kind of buyer would be most interested in your aircraft. While there may be buyers with different needs, there is usually a key target buyer. For instance, is your aircraft completed with a VIP interior and popular with corporate or private buyers? Or perhaps it is a powerful workhorse with external load accessories that will attract the attention of utility operators.<\/p>

Once you are clear on your target buyer group, you are set up to write your listing description in a way that engages those buyers<\/p>

2. Highlight what will most appeal to the buyer in language that is engaging<\/strong><\/big><\/strong><\/p>

Sharmaine Guelas, marketing and client services manager at HelixAv in Kent, U.K<\/span><\/a>., primarily targets her sales toward the corporate, VIP, and private owner market. These buyers are the same people targeted by luxury car and yacht sellers. At the same time, they may not be as versed in the helicopter industry as, say, a utility operator. Crafting language that engages these buyers requires finesse and emotional adjectives.<\/p>

\u201cHelicopters are a self-indulgence to the market we target, so I describe them [in that way],\u201d Guelas said. \u201cI describe the look with words like \u2018beautifully appointed,\u2019 \u2018spectacular condition,\u2019 \u2018fresh annual,\u2019 \u2018abundant features,\u2019 and \u2018first time on the market,\u2019 and I try to use the descriptive colors like \u2018Mercedes grey\u2019 and \u2018dynamic silver,\u2019 for instance.\u201d<\/p>

Guelas also adds a laymen description to the aircraft\u2019s capabilities for the less helicopter-literate. For instance, in addition to mentioning horsepower and maximum gross weight in the technical specifications, spell out what that means. Here\u2019s an example: \u201cWith this helicopter, you and four friends or clients, together with luggage, can travel more than 300 miles in less than two hours.\u201d<\/p>

Ultimately, wording should change between different types of buyers. The utility market isn\u2019t going to be interested in the beautiful interior and bespoke paint.<\/p>

\u201cFor the utility market, you want to be short and to the point,\u201d said Pacific AirHub<\/span> <\/a>Partner Stephen Green. \u201cJust the facts. They want to know the age, hours left before overhaul, equipment, and price. They know the aircraft they\u2019re looking for. Give them the details they need to see to determine if this is the one for them. Those should be complete and front and center.\u201d<\/p>

\"\"
Finding inspiration from a related field when trying to describe your helicopter is helpful. For instance yacht sales can help inspire VIP helicopter sales. Fraser Yacht Sales Image<\/strong><\/figcaption><\/figure>

3. Research similar products targeting your buyers<\/strong><\/big><\/strong><\/p>

When Guelas has a helicopter with a number of bespoke additions and finishes that differentiate it, she often looks to other luxury vehicle websites to get ideas on how to describe these items in ways that both engage a potentially non-aviation person and a helicopter veteran alike. Luxury yacht, business jet, and sports car sales websites are often her inspiration.<\/p>

Other helicopter listings are also a great source for ideas on how to both describe your aircraft and differentiate it, regardless of the market. If every other AS350 on the market today has a glass cockpit, spell out what differentiates yours near the beginning of the description. Similarly, airplane and business jet websites can offer insight on a variety of engaging ways to describe avionics and capabilities.<\/p>

4. Include all the important information<\/strong><\/big><\/strong><\/p>

So, you have gorgeous photos that let the buyer imagine the possibilities; you\u2019ve captured their attention with a description that highlights the key aspects of the helicopter; now it\u2019s time to bring it home with the details. In addition to including year of manufacture, time left on the airframe, engines and components, and the date of the most recent inspection, it\u2019s important to spell out all the extras.<\/p>

You never know what someone is looking for, specifically, so it pays off to describe every last piece of equipment onboard. Guelas is meticulous about this, as some of her targeted customers may have little to no helicopter background.<\/p>

\u201cIt\u2019s good to mention some of the specifications in more detail,\u201d she said. \u201cFor example, on the Bell 505 we have a Flight Stream 510 as an option. We note how this feature would be beneficial to you as a pilot. We would explain this is an excellent feature which allows you to plan your route indoors using Garmin Pilot, and then Bluetooth it directly to the aircraft; it also gives you Bluetooth connectivity to your smart devices.\u201d<\/p>

For more utilitarian aircraft, Pacific AirHub\u2019s Green emphasized the importance of noting all STCs that lend to the aircraft\u2019s expanded workhorse capabilities.<\/p>

\"\"
Clear verbiage describing the most useful and technologically advanced features that make the owner or their teams lives easier is important to highlight. Leonardo Image<\/strong><\/figcaption><\/figure>

5. Don’t forget to include these key items<\/strong><\/big><\/strong><\/p>

If the aircraft has never been in an accident, make sure to state this. The lack of such information can be a red flag, said Guelas.<\/p>

Note if the aircraft has always been hangared. This indicates it has been well cared for and protected.<\/p>

If it has always been maintained by a highly reputable maintenance shop, list the name of the shop. The reputation of the maintainer can be an important factor in the sale.<\/p>

Any recent updates to the aircraft should be noted, such as refurbishment, new interior, new paint, etc.<\/p>

If the helicopter had a past life in a different configuration, such as EMS or law enforcement, it is worth mentioning. Should someone be looking for a different use for the aircraft, noting this history could pique interest.<\/p>","protected":false},"excerpt":{"rendered":"

Once a potential buyer views your listing, what you write can determine if they reach out for more information or close the window.<\/p>\n","protected":false},"author":2,"featured_media":7491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-helicopter","entry"],"acf":[],"yoast_head":"\nFive tips for writing a listing that will get noticed - HeliTrader<\/title>\n<meta name=\"description\" content=\"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five tips for writing a listing that will get noticed\" \/>\n<meta property=\"og:description\" content=\"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\" \/>\n<meta property=\"og:site_name\" content=\"HeliTrader\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-22T18:29:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T15:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heli Trader\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heli Trader\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\"},\"author\":{\"name\":\"Heli Trader\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959\"},\"headline\":\"Five tips for writing a listing that will get noticed\",\"datePublished\":\"2022-08-22T18:29:11+00:00\",\"dateModified\":\"2023-06-08T15:34:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\"},\"wordCount\":1025,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helitrader.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg\",\"articleSection\":[\"Selling a helicopter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\",\"url\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\",\"name\":\"Five tips for writing a listing that will get noticed - HeliTrader\",\"isPartOf\":{\"@id\":\"https:\/\/helitrader.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg\",\"datePublished\":\"2022-08-22T18:29:11+00:00\",\"dateModified\":\"2023-06-08T15:34:41+00:00\",\"description\":\"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.\",\"breadcrumb\":{\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage\",\"url\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg\",\"contentUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg\",\"width\":1920,\"height\":586},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/helitrader.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five tips for writing a listing that will get noticed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/helitrader.com\/#website\",\"url\":\"https:\/\/helitrader.com\/\",\"name\":\"HeliTrader\",\"description\":\"A new way to buy, sell and lease helicopters.\",\"publisher\":{\"@id\":\"https:\/\/helitrader.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/helitrader.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/helitrader.com\/#organization\",\"name\":\"HeliTrader\",\"url\":\"https:\/\/helitrader.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png\",\"contentUrl\":\"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png\",\"width\":857,\"height\":211,\"caption\":\"HeliTrader\"},\"image\":{\"@id\":\"https:\/\/helitrader.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959\",\"name\":\"Heli Trader\",\"sameAs\":[\"http:\/\/helitrader.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Five tips for writing a listing that will get noticed - HeliTrader","description":"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/","og_locale":"en_US","og_type":"article","og_title":"Five tips for writing a listing that will get noticed","og_description":"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.","og_url":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/","og_site_name":"HeliTrader","article_published_time":"2022-08-22T18:29:11+00:00","article_modified_time":"2023-06-08T15:34:41+00:00","og_image":[{"width":1920,"height":586,"url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","type":"image\/jpeg"}],"author":"Heli Trader","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heli Trader","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#article","isPartOf":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/"},"author":{"name":"Heli Trader","@id":"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959"},"headline":"Five tips for writing a listing that will get noticed","datePublished":"2022-08-22T18:29:11+00:00","dateModified":"2023-06-08T15:34:41+00:00","mainEntityOfPage":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/"},"wordCount":1025,"commentCount":0,"publisher":{"@id":"https:\/\/helitrader.com\/#organization"},"image":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","articleSection":["Selling a helicopter"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/","url":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/","name":"Five tips for writing a listing that will get noticed - HeliTrader","isPartOf":{"@id":"https:\/\/helitrader.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage"},"image":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage"},"thumbnailUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","datePublished":"2022-08-22T18:29:11+00:00","dateModified":"2023-06-08T15:34:41+00:00","description":"Get expert tips for writing attention-grabbing helicopter listings. Get insights on targeting buyers, engaging language, and highlighting key details.","breadcrumb":{"@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#primaryimage","url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","contentUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","width":1920,"height":586},{"@type":"BreadcrumbList","@id":"https:\/\/helitrader.com\/five-tips-for-writing-a-listing-that-will-get-noticed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/helitrader.com\/"},{"@type":"ListItem","position":2,"name":"Five tips for writing a listing that will get noticed"}]},{"@type":"WebSite","@id":"https:\/\/helitrader.com\/#website","url":"https:\/\/helitrader.com\/","name":"HeliTrader","description":"A new way to buy, sell and lease helicopters.","publisher":{"@id":"https:\/\/helitrader.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/helitrader.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/helitrader.com\/#organization","name":"HeliTrader","url":"https:\/\/helitrader.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/helitrader.com\/#\/schema\/logo\/image\/","url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png","contentUrl":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2023\/11\/Helitrader-light-Vertical-Tagline-Logo-dark-5.png","width":857,"height":211,"caption":"HeliTrader"},"image":{"@id":"https:\/\/helitrader.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/helitrader.com\/#\/schema\/person\/79c39f9ef49d0fec2310e7a9bb8ef959","name":"Heli Trader","sameAs":["http:\/\/helitrader.com"]}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/assets.helitrader.com\/wp-content\/uploads\/2022\/08\/Rectangle-132-1.jpg","_links":{"self":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/7486"}],"collection":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/comments?post=7486"}],"version-history":[{"count":6,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/7486\/revisions"}],"predecessor-version":[{"id":11701,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/posts\/7486\/revisions\/11701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/media\/7491"}],"wp:attachment":[{"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/media?parent=7486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/categories?post=7486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helitrader.com\/wp-json\/wp\/v2\/tags?post=7486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}